Let’s face it, if a beauty editor gives a treatment her seal of approval it’s highly likely the treatment does boast terrific results; however, it could also be the case that while the treatment might have suited her, it might not yield the same impressive results for you. But, when multiple beauty editors – especially in a place as multi-cultural as Dubai – clamour to endorse a treatment, it’s a sure thing that the treatment will achieve iconic status and become a must-have. This is exactly what’s happened with the much-hyped KeraStraight treatment.
While many permanent straightening or smoothing treatments rely on harsh chemicals such as formaldehyde, KeraStraight’s innovative KS Complex does not. The treatment’s advanced protein technology is a game changer in the hair care industry. It encourages the re-building of keratin, which in turn repairs and strengthens the hair shaft, adding elasticity and moisture and protecting against environmental effects such as UV rays, smog, dust and smoke.
According to Vogue Arabia, the results included “Swingy, smooth strands that instantly appeared healthier” and two weeks later, the curl-haired editor was still delighted admitting “my hair still boasts its curl but is significantly more manageable, cutting my morning mirror time in half.”
The digital editor of Emirates Woman was just as wowed, saying “If you spend half your life fighting with your hair, this is the treatment for you – it not only vastly reduces styling time, but the effects last for up to four months. “
So while humidity, air conditioning and the water in the UAE can all wreak havoc on hair, leaving it dry, dehydrated and frizzy, this will be your haircare saviour as the treatment promises to eradicate that hated frizz, repairing the hair and leaving it shiny, healthy and far easier to style.
Call any of the branches to discover more, including our exclusive summer pricing available for this miracle treatment!